Clinch Ohio and the US presidency is won - with election statistics showing that could well be the case Republican challenger Mitt Romney targeted the state casting himself as the candidate of change.
Ohio is perhaps the most crucial of eight or nine must-win states as the November 6 election looks like coming down to the wire.
Three weeks after Romney's solid performance in his first televised debate allowed him to chip away at Obama's lead, his strategy now is to pull over undecided voters to what he says is the winning side.
If Ohio does prove to be the indicator of how the election will go it is little wonder both campaigns have together spent around 109 million dollars to get their message across.